Dentsu Aegis Network

Associate, Search

Job Locations 2 weeks ago(2/8/2018 11:52 AM)
Requisition ID
2017-11636
Posted Date
Paid Search
Category
150 E 42nd St

Overview

iProspect is actively seeking an Paid Search Associate to work on the Microsoft account which is a global account across 72 countries that reaches across multiple agencies within the DAN family. iProspect is an agency within Dentsu Aegis Network (DAN). As a team, we support and help bring to life Microsoft’s global vision is to empower every person and organization to achieve more; but they also pursue a wide range of initiatives from working responsibly and sustainably to ensuring that the technology they create makes life better - not just for their customers, partners and employees, but for everyone.

Responsibilities

The Paid Search Associate is responsible for the day-to-day management of paid search campaigns from data extraction to account monitoring. This role will support the overall Paid Search team on execution and overall account support.

 

Tactical campaign development including keyword, ad copy and account creation and
development
• Track and analyze results from PPC campaigns to identify potential opportunities for
improvements
• Monitor, analyze and report the performance results for client accounts
• Campaign auditing, data QA, and daily tracking
• Communicate with team members on campaign developments, timelines, and results
• Assist in the execution and evaluation of account maintenance/optimization activities,
including but not limited to: keyword development and expansion, ad copy creation,
landing page identification, bid strategy execution, and budget management (under
supervision/training of a PPC Specialist or Leader)

Qualifications

Knowledge of Search Engine’s platforms and third party tools
• High level attention to detail
• Knowledge of excel
• Holds Google and Microsoft certifications
• Strong project management skills
• Excellent communication skills both written and verbal
• Experience implementing Advertising Campaigns through Paid Search / Search Engine
Marketing on Tier 1 Search Engines
• Google Fundamentals and Google Adwords Certification a plus

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