Dentsu Aegis Network

  • Associate, Integrated Planning – Local

    Job Locations 1 week ago(8/6/2018 5:17 PM)
    Requisition ID
    2018-19611
    Category
    2103 Coral Way
  • Overview

    The Associate, Integrated Planning – Local is responsible for the day-to-day stewardship of assigned accounts and is expected to understand the client’s overall business and marketing objectives.  The Associate, Integrated Planning – Local assists with the tactical planning and implementation process for both traditional and digital channels, and provides mid-level strategic recommendations to the senior media team and/or client The Associate, Integrated Planning – Local is expected to have a strong working knowledge of the media landscape, including digital media, and be proficient with media tools and procedures.  The Associate, Integrated Planning – Local is expected to be an active participant on the business, consistently engaged and contributing ideas and insights that will benefit our clients. 

    Responsibilities

    Responsibilities include, but are not limited to: 

     

    Media Planning and Execution: 

    • Assist in the preparation, development, execution and stewardship of regional media plans, and responsible for ensuring plans are executed in line with DAN and client processes and standards 
    • Create and maintain media plans, flowcharts, buying guidelines, budget summaries, plan delivery and competitive reports  
    • Collaborate with the Integrated Planning team to provide input into partner selection and rationale 
    • Assess vendor proposals with Integrated Planning team 
    • Assist in developing buying strategies for maximizing media dollars, and handling media negotiations 
    • Key negotiator working with vendors to ensure smart investments are made on behalf of client 
    • Work with Integrated Planning team to maintain media budgets and changes to media plan post negotiations 
    • Work in conjunction with AP on billing and invoicing to maintain consistent process 
    • Keep abreast of all invoices, billing and delivery issues; know when to escalate discrepancies to supervisors 
    • Understand intricacies of various tracking services 
    • Work with Digital Ad Operations to ensure flawless implementation 
    • Work with Analytics team to analyze tracking results and write detailed summaries of end of campaign results 
      • Maintain & regularly update status documents 
      • Develop and maintain timelines for all projects 
      • Balance and prioritize work associated with multiple, concurrent projects 
    • Support DAN’s Regional Planning team in the following areas: 

    - Budget tracking, flowchart management, & competitive analysis 
    - Contracting local media activity, traditional and digital
    - Ensuring all relevant brand plans and campaign details are shared with key stakeholders 

     

    Client & Internal Relationships: 

    • Manage day-to-day client interaction 
    • Understand the client’s needs at the local and national level 
    • Manage expectations of clients and deliverables 
    • Grow business opportunities within current clients, where appropriate 
    • Advise clients on the best ways to integrate media into their advertising and marketing programs 
    • Participate in and lead, if appropriate, face to face client and vendor meetings 
    • Build positive relationships with internal and external teams 

     

    Strategic Thinking & Leadership 

    • Identify new vendors and emerging local and regional opportunities to be considered for future media plans 
    • Write POVs as needed and evaluate new media opportunities 
    • Strategize ways to effectively use media dollars to the greatest benefit for our clients 
    • Assess problems and concerns in a systematic, logical and rational manner 
    • Proactively resolve issues, know when and to whom to escalate 
    • Mindful of the client’s point of view when reviewing work, leveraging this perspective when providing feedback to team and presenting to client 
    • Act as an engaged member of the media industry, and proactively solicit and contribute innovative ideas 

     

    Communications Skills 

    • Express oneself clearly and concisely in oral communications 
    • Write in a clear, compelling and concise manner 
    • Organize ideas and information logically and sequentially 
    • Assists in the development of media presentations and tactical POVs 
    • Develop client reports that are clear, compelling and persuasive  
    • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc. 

    Qualifications

    • Bachelor’s Degree 
    • 2-5 years media experience  
    • Experience in traditional and digital media planning 
    • Thorough understanding of the media process, media department and inter-department relationships 
    • Strong negotiator 
    • Proficient with numbers and managing budgets 
    • Demonstrated ability to generate and present well-considered solutions 
    • Thrives in a fast pace, constantly changing environment; can adapt buys due to changes in client objectives, priorities or budgets while minimizing impact on project momentum 
    • Strong communication and presentation skills 
    • Specialization in CPG, QSR, or other relevant categories  
    • Proficiency in MediaTools or similar media management software 
    • Familiarity with Telmar, ComScore, or similar local R/F tools 
    • Experience using DoubleClick, Dart, and AtlasDMT adserving technologies 
    • Proven leadership skills and management experience   
    • Proficient computer skills (MS Word, Excel, PowerPoint) 

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