The Associate, Integrated Planning is the day-to-day focal point to the account. The Associate, Integrated Planning is expected to have day-to-day responsibility for assigned accounts and is expected to have an understanding of the client’s overall business and marketing objectives. The Associate, Integrated Planning is the steward of the tactical communications planning process and provides mid-level strategic recommendations to the senior media team and/or client. The Associate, Integrated Planning is expected to have a strong working knowledge of the media space (including digital media) and available media research. They are also expected to be proficient with media tools and procedures (both media and inter-department). The Associate, Integrated Planning is expected to be an active participant on the business; consistently engaged and contributing ideas and insights that will benefit our clients.
Responsibilities include, but not limited to:
Communications Planning and Execution:
Client & Internal Relationships:
Strategic Thinking & Leadership